SURGE +$135.6M Jun 20 Taste of Chicago | Chicago SURGE +$17M Jun 14 FIFA World Cup — SoFi Stadium, Group Stage Match 1 Jun 20 | Inglewood SURGE +$81.8M July 4th National Mall Celebration & Fireworks Jun 14 | Washington, DC SURGE +$36.7M San Diego Padres vs Los Angeles Dodgers (MLB) Jul 2 | Los Angeles SURGE +$215.8M Chicago Air & Water Show Aug 8-9 | Chicago SURGE +$39.9M Coke Zero Sugar 400 — NASCAR Cup Race Day Aug 29 | Daytona Beach SURGE +$42.3M Bass Pro Shops Night Race — NASCAR Cup Series Sept 19 | Bristol, TN SURGE +$27.5M Washington Nationals vs Los Angeles Dodgers (MLB) Sept 4 | Los Angeles SURGE +$76.7M San Francisco Fleet Week — Air Show Oct 10 | San Francisco SURGE +$72M United States Grand Prix — F1 Cup Race Day Oct 25 | Austin

SURGE +$135.6M Jun 20 Taste of Chicago Jun 20 | Chicago SURGE +$17M Jun 14 FIFA World Cup — SoFi Stadium, Group Stage Match 1 June 14 | Inglewood SURGE +$81.8M July 4th National Mall Celebration & Fireworks | Washington, DC SURGE +$36.7M San Diego Padres vs Los Angeles Dodgers (MLB) Jul 2 | Los Angeles SURGE +$215.8M Chicago Air & Water Show Aug 8-9 | Chicago SURGE +$39.9M Coke Zero Sugar 400 — NASCAR Cup Race Day Aug 29 | Daytona Beach SURGE +$42.3M Bass Pro Shops Night Race — NASCAR Cup Series Sept 19 | Bristol, TN SURGE +$27.5M Washington Nationals vs Los Angeles Dodgers (MLB) Sept 4 | Los Angeles SURGE +$76.7M San Francisco Fleet Week — Air Show Oct 10 | San Francisco SURGE +$72M United States Grand Prix — F1 Cup Race Day Oct 25 | Austin

The 2026 World Cup will generate $2.38B in US surge spending

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