Improve demand forecasts. Cut ad waste. Grow ROAS
G5 Analytics is a predictive demand-intelligence company revolutionizing the way marketing teams, leadership, and ad agencies approach strategy, planning, and budget allocation.
Our platform, GhostCom Analytics, uses AI-powered event and weather analytics to improve demand forecasting and drive ROAS — pinpointing where and when demand will surge so ad spend and operational planning align with maximum sales potential.
Reduce ad waste and make your budget work harder by targeting the surge, not the noise.
Sharpen demand planning with year-over-year context on what actually moved sales.
$60B+
In predictable surge event-driven spend
10K+
Structured events tracked annually
18
Sectors /
every US DMA
255M+
Consumers in motion around these events
The 2026 World Cup will generate $2.38B in US surge spending.
See where and when across 78 matches, 11 host DMAs, and all 38 days of the tournament
Coming Soon! Tailgate Report
Surge Markets
Stop reacting. Start predicting.
Here is where spending is surging.
The GhostCom Analytics platform defines where and when spending will surge, by sector and DMA, months ahead of the actual event. Walk into every meeting with opportunity maps and demand forecasts, not just reach metrics.
Top Surge Markets Fall 2026
Surge ForecastThe Opportunity
GhostCom Analytics predicts
the reason for consumer
spend before it happens.
Events, weather, and real-world forces create predictable demand spikes and contractions in the market. Yet most teams are still budgeting from last quarter's numbers. We provide transparency into these spending shifts so that marketing, advertising and leadership teams can always stay one step ahead.
Not every market or day offers the same cost-to-sales potential. GhostCom Analytics shows you exactly where and when spending spikes and declines will occur, so you can align your advertising and operational expenditures with the opportunities most likely to deliver sales potential and drive marketing ROI.
Identify The Surge
See The Demand
Our Solutions
Two products, one platform.
From always-on to always-optimized.
Spend potential is dynamic and it is directly influenced by both surge events and weather impacts. With SurgeCast™ and Environmental Spend Potential (ESP), we give your team the insights to shift budgets to where demand is about to surge, pulling back where it’s about to contract.
Event-Driven Demand Signals
Identifies where and when consumer spending will spike around conventions, concerts, sporting events, and festivals. Forecastable months in advance across 14 sectors.
Weather-Driven Spend Impact
Our data converts hourly forecasts into sector-level spend impact by DMA — including channel shift between in-store and online. Covers 17 sectors across 4 industry families.
Who We Serve
Built for the teams that control where budgets go.
We work with the teams shaping modern commerce and media; from the brands and retailers building lasting customer relationships, to the agencies driving campaign performance, to the advertising platforms powering it all at scale.
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Concentrate budgets where demand is most likely to surge weeks before it appears in any sales report or media rate card. Improve operational planning and media returns simultaneously.
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Walk into every client conversation with opportunity maps and demand forecasts, not just reach metrics. Provide your clients with the data to define where and when spending will surge, by sector and DMA, months ahead.
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GhostCom Analytics aligns directly with advertising platforms, giving buyers a data-driven reason to concentrate spend, not spread it thin across always-on inventory.
Our Foundation
Built by the team that set the standard for consumer spending intelligence.
G5 Analytics’ founders spent over two decades building and operating the nation’s leading consumer spending intelligence infrastructure. The benchmark data became the most widely cited source of US consumer spending data, trusted by government institutions, financial markets, and major media.
As Featured In
We don't react to disruption, we anticipate it. Our proprietary models track how events ripple through spending in real time, so you're always a step ahead: the signal before the surge.
Contact Us
Let’s talk about what’s moving in your market.
Contact us if you want a briefing on a specific DMA or sector, or just want to see the data.